Greenpeace Plastic Bottle Project

The Greenpeace ship Beluga II has set sail on a scientific voyage around Scotland - sampling the sea for plastic pollution and documenting the threat on beautiful and biodiverse habitats and wildlife.

So far the team has seen basking sharks, seals, guillemots, puffins and thousands of gannets! But they’ve also seen a huge amount of plastic pollution - on beaches, in nests and even in the beaks of seabirds.

Plastic bottles are one of the main contributors to plastic pollution and wildlife harm in our oceans - and drinks giant Coca-Cola is the biggest producer of plastic bottles in the world, producing over 100 billion plastic bottles every year.

But Coke isn’t taking responsibility for the huge amount of single-use plastic it’s producing - and billions of it’s bottles are ending up as garbage, on our beaches and in landfill.

We want to show Coke the true extent of its plastic pollution - but we need your help.

Next time you spot a used Coca-Cola bottle that's been discarded somewhere it shouldn't be (i.e. anywhere that isn't the recycling bin!) share it with Coke!

All you need to do is take a picture of the bottle (or bottle cap) and follow the instructions below:

  • On Instagram - Post your picture and tag @Cocacola - to increase the chance of Coke seeing your post, add hashtags #EndOceanPlastics, #ShareACoke, #CokeSummer, #TasteTheFeeling
  • On Facebook - Post your picture and tag @CocaCola - you can also visit Coke's Facebook page and post your bottle picture as a comment on one of their recent posts!
  • On Twitter - Post your picture on Twitter and tag @CocaCola and @CocaColaEP - you can also use #EndOceanPlastics (and #ShareACoke to make a Coke bottle emoji appear!)
  • Click here for examples.

Whether it's in your local park, on a beach, in a river or even just on the sidewalk, many of us will have spotted discarded Coke bottles.

And although some of these may be a long way from the sea, that's not to say they won't end up there - whether as runoff from urban areas, via rivers and waterways or broken down into tiny microplastics.

Coca-Cola has a special responsibility to take action because of its huge plastic footprint - and this means coming up with alternatives to throwaway plastic bottles.

The more of us who share our photos with Coke, the more pressure they'll be under to take action. Together we can show the company the evidence of its plastic pollution that it can't ignore.